OUR STORY

ABOUT US — AT LONDON
A legacy born from motherhood. A brand created for her.
AT LONDON began with a single, unforgettable truth:
motherhood transforms everything it touches.

I am Aimén Turk, and this brand was born from the most meaningful chapter of my life — becoming a
mother. What started as a quiet dream in my heart has become a legacy I want my daughter to inherit,
cherish, and one day proudly continue.

On the day my daughter turned one — her very first birthday — I chose to launch AT LONDON in her
honour. This brand is my gift to her. A reminder that she was the reason I learned strength, elegance,
purpose, and the power of creating something bigger than myself.

AT LONDON is more than luxury fragrance and keepsake charms.
It is a celebration of connection — between mother and child, between memories and moments,
between London sophistication and timeless love.

Every design, every detail, every scent carries the same heartbeat:
You & Her — Forever Threaded.

From our signature “Dear November” perfume to our handcrafted collectible charms, each piece is
created to hold meaning — not just function. This is luxury with a soul. Beauty with intention. A brand
built on emotion, not trends.

AT LONDON stands as a legacy for my daughter, and a love letter to mothers everywhere.
A reminder that your story, your strength, your dreams — deserve to be seen, felt, and remembered.
Welcome to AT LONDON.
Where elegance meets purpose.
Where every product carries a heartbeat.
Where a mother’s love builds a brand that lasts forever.